For Love and Lemons
Flirty, bold, and a little rebellious.
With sheer lace, daring cuts, and vintage flair, this brand is for the woman who loves to stand out.
💖 For Love & Lemons: A Story of Friendship, Femininity & Fashion
🧬 Brand Origins
For Love & Lemons was founded in 2010 by lifelong best friends Laura Hall and Gillian Rose Kern, who grew up together in a small town in Wyoming. The brand’s name is a nostalgic nod to the lemonade stand they ran as kids—a symbol of creativity, friendship, and entrepreneurial spirit.
What began as a garage-based passion project quickly evolved into a globally recognized label known for its romantic, ethereal, and daring designs. Today, the brand is still run by a small, women-led team that values craftsmanship, empowerment, and self-expression.
👗 Signature Style
For Love & Lemons blends lingerie-inspired silhouettes with vintage charm and modern edge. Their collections are known for:
- Delicate lace and chiffon
- Push-up bustiers and sheer cutouts
- Floral appliqués and ribbon details
- Slip dresses, mini sets, and dreamy bridal pieces
Popular styles include the August Mini Dress, the Lulu Dress, and their seasonal festival collections that pair perfectly with boots, beach waves, and bold accessories.
💍 Bridal & Occasion Wear
The brand has expanded into non-traditional bridal fashion, offering:
- Plunging necklines with chiffon flounces
- Body-con styles with sheer panels
- Bridesmaid dresses that double as statement pieces for other events
🌱 Sustainability & Values
While not fully organic, For Love & Lemons has made strides in sustainability:
- Recycled materials in select collections
- Certified organic cotton pieces
- Compostable packaging replacing plastic
Their ethos centers on feminine empowerment, emotional connection through clothing, and celebrating individuality.