Revenue: $32 billion (2023)

About Shein

Shein is a global e-commerce platform known for its affordable, trend-driven fashion. Originally launched as ZZKKO, the company rebranded and rapidly expanded its reach, especially among Gen Z and Millennial shoppers.

Shein offers a wide range of products including women’s, men’s, and children’s clothing, accessories, beauty products, and home goods. Its success is largely attributed to a data-driven, on-demand production model that minimizes waste and maximizes responsiveness to trends.

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